David Meerman Scott: New Media Guru

David Meerman Scott is an “award-winning marketing strategist, best-selling author, conference speaker, seminar leader” and my eyes a New Media Guru!

For the past few months I have tried to expose myself to the many facets of new media and in doing so have relied heavily on Scott’s best-selling book “The New Rules of Marketing & PR: How to use New Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly”.  I have read and re-read the book and can honestly say Scott’s unique and simple perspective on a world that seems so complex can turn any new media novice to a connoisseur! 

Using Scott’s tips on News Releases and those from my New Media Drivers License class at Michigan State Unviersity I thought I would practise releasing my very own digital press release and decided to base it on my new found Guru, Scott and his ”The New Rules of Marketing & PR” book that taught me the tricks of the trade. 

I tried to publish my press release through www.1888pressrelease.com a free platform for press release distribution that also offers services including, sample press releases, press release writing tips, and compiles the most popular press releases.  After creating an account the site offered a simple template in which to insert my press release, it was easy to use and required only a few simple steps to complete.  I found one drawback in the platform and that was the turn around time from submission to publishing when using the free service.  This took longer than I expected and I am still waiting 3 days later.  My alternative to speed things up was to pay for an account which would provide more options, I chose to stick to the free service and see where it takes me. 

Despite this drawback I also posted my press release at the eco-friendly internship blog where I am currently working.  It’s a great place to find a ton of eco-friendly digital marketing information!

I continued to bring attention to my press release by using social bookmarking tools like Digg and Delicious to link to it, when the free sites approve it I will bookmark those as well. 

I am hoping my small step to help bring attention to my New Media Guru, David Meerman Scott will encourage more advertising, public relation, and marketing students and professionals to take a look at ”The New Rules of Marketing & PR” and discover that venturing into the realm of new media is not really as scary as it may seem.